Our Mission: To be the best!

Be the #1 supplier of Icelandic seafood. 
This means #1 in terms of:

  •  Service
  •  Products
  •  Prices
  • Understand the customer - Truly
  • Be the fastest to respond to changes in market

Our values are clear and simple

Reliability and trust 

Excel in service and support

Responsible operations, sustainable sourcing

Long term success, one step at a time

Innovation – in terms of:

  •  Products
  •  Sales strategies
  •  Logistics